When it comes to meeting new potential business partners, then conferences and trade shows are hard to beat. Small wonder then that the MICE industries (Meetings, Incentives, Conferences and Exhibitions) continue to grow at an unprecedented rate. But what makes a great conference stand apart from the competition? And how do you make sure that your delegates attend not just one time - but return on a regular basis?

We believe that success depends on:

• Knowing what your audience want to hear, but also understanding what they need to hear. This means choosing the right combination of speakers and topics, plus an intuitive understanding of where industry trends are heading.

• Making sure that your event is promoted properly ­ and efficiently.

• Understanding that conferences are infotainment. Your delegates want to be informed, but they also want to be entertained.