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There are conferences and trade shows which cater to almost every known industry genre. However, a proper marketing campaign will elevate your event out of the mundane and into the realms of the international arena.

A good sales brochure is essential in making sure that your event stands apart from the competition.

Aside from stating the obvious (dates, venues, prices, contacts), it should also explain to potential registrants what is on offer and what they can expect to achieve by attending.
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A properly timed advertising campaign is a useful reminder about approaching deadlines, early bird rates, and who has already confirmed their attendance.

 

The PreView magazine goes one step further. Sent to all registered delegates and media executives before the event starts, it help creates ‘a buzz’ around the conferences and trade show.

With stories on VIP exhibitors, sponsors and speakers, the PreView reinforces the perception of a business event that industry professionals cannot afford to miss.

 

After the show, the ReView is sent to all the attendees and sponsors. Packed with the photos and quotes from delegates, it summarises all the highlights in just four to eight pages.
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Contributors

Special thanks go to all the journalists, editors, sub-editors and proof readers who have made our publications such a success since 2003:

Colin Campbell

Marlene Edmunds

Chris Forrester

Debbie Lincoln

Rachel Murrell

Dominic Schreiber

Gary Smith

Ed Waller

Anil Wanveri

... and of course our graphic designer
Saskia Whitfield

 

Click on the image, to see a pdf file of the BCWW 2006 PreView ... Asia's premier event for television programming.
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