There are conferences and trade shows which cater
to almost every known industry genre. However, a proper marketing
campaign will elevate your event out of the mundane and into the
realms of the international arena.
A good sales
brochure is essential in making sure that your event
stands apart from the competition.
Aside from stating the obvious (dates, venues,
prices, contacts), it should also explain to potential registrants
what is on offer and what they can expect to achieve by
attending. FIND
OUT MORE
A properly
timed advertising campaign
is a useful reminder about approaching deadlines, early
bird rates, and who has already confirmed their attendance.
The PreView
magazine goes one step further. Sent to all registered delegates
and media executives before the event starts, it help creates
‘a buzz’ around the conferences and trade show.
With stories on VIP exhibitors, sponsors
and speakers, the PreView reinforces the perception of a
business event that industry professionals cannot afford
to miss.
After the show,
the ReView is sent to all the
attendees and sponsors. Packed with the photos and quotes
from delegates, it summarises all the highlights in just
four to eight pages. FIND OUT
MORE
Contributors
Special thanks go to all the journalists, editors,
sub-editors and proof readers who have made our publications such
a success since 2003:
Colin Campbell
Marlene Edmunds
Chris Forrester
Debbie Lincoln
Rachel Murrell
Dominic Schreiber
Gary Smith
Ed Waller
Anil Wanveri
... and of course our graphic designer
Saskia Whitfield
Click on the image, to see a pdf file of the BCWW
2006 PreView ... Asia's premier event for television programming. FIND OUT MORE
